Description
What the role is:
We are looking for a Manager for Meetings and Events overseeing the East Coast US and LatAM region to join our high caliber team at Singapore Tourism Board (Americas) in the San Francisco Bay Area, California.
The Organisation:
Consistently ranked as Asia's Top Convention City, Singapore is a global leader for business events. As the lead government agency for the business events sector in Singapore, the Singapore Exhibition & Convention Bureau (SECB), part of the Singapore Tourism Board (STB), is responsible for shaping and retaining Singapore's exceptional reputation as one of the world's best business events destinations.
The Americas is a key source market for business events for Singapore with its strong base of international companies, associations and exhibition organisers seeking to grow and expand their businesses.
At SECB, we champion business events to grow, nature and reinforce Singapore’s reputation as a dynamic and innovative events destination. We strive to deliver exceptional experiences for our visitors and develop our industry in partnership with global associations and organisations.
Our team is diverse with a global mindset. People are at the heart of everything we do and we stand by the values to be reliable, fair and honest (Integrity), succeed, bond and learn as a team (Team), dare to speak, dream and do (Courage), be caring, nurturing and have respect for one another (Care) and believe in our purpose and be driven to excel (Passion)!
To learn more about us, check out our website: http://www.stb.gov.sg and http://visitsingapore.com/mice
The Opportunity:
The Manager, Meeting & Events (Americas) for the Singapore Exhibition and Convention Bureau (SECB) will be responsible for the promotion of Singapore as the choice Meetings, Incentives, Conferences and Exhibitions (MICE) destination for the Americas. At the direction of the VP of Meetings and working with the larger STB Americas team, this individual will be responsible for identifying and securing new events and opportunities for Singapore and developing and executing a marketing and PR plan to raise awareness of Singapore as a top meetings destination. This position will interact with team members in the Singapore Headquarters (HQ). This position will also maintain strong relationships with external stakeholders, the media and potential clients to identify new MICE events to bring to Singapore.
The gross annual salary range for this role is from USD73,200 – USD125,000/yr (dependent on years of relevant experience; excluding bonus).
What You Will Be Doing:
1. MICE Business Development
- Serve as the Americas contact across all MICE sectors for accounts headquartered in the East Coast of the United States and Latin America.
- Source and build a pipeline of MICE leads and contacts for Association Meetings, Exhibition Organisers, Corporate Meetings & Events and Incentives
- Grow strong relationships with clients, respond to RFPs and provide timely advice, resource and facilitation support through various STB programmes and initiatives.
- Maintain account records for all assigned accounts including document appointments, activities and overall account management in the CRM system (currently Salesforce)
- Prepare and submit internal proposals and applications for STB's programmes and initiatives (e.g grants)
- Understand Singapore’s MICE offerings, venues and suppliers and navigate relationships with partners to meet the client’s needs
- Identify and pursue new partner opportunities (such as partnerships and alliances with industry associations, platforms and third party meeting planners) to grow Singapore’s presence and influence within North America
- Oversee programs and events (e.g fam trips, roadshows and tradeshows) to increase the awareness of Singapore
- Develop and lead projects from concept/planning through to evaluation. Ensure projects are completed on time and on budget
- Work with Singapore HQ colleagues to support and execute strategic projects and activations
- Perform other duties as assigned
Requirements
What You Need For This Position
- At least 3 to 4 years of travel/events related experience in the MICE industry; destination marketing is a plus!
- Relationships within the industry and outside-the-box thinking to attract new business
- Ability to execute multiple projects simultaneously in a fast-paced environment
- Strong project management skills and a love for processes
- Excellent verbal and written communication skills
- Self-starter and decisive yet knows when to approach senior staff when needed
- Always thinking about the bigger picture and how to position Singapore better
- Demonstrate and develop presentation, negotiation and problem-solving skills
- Ability to spot relevant trends and insights and share with the team
- Willingness to travel and staff evening and weekend events from time to time.
- Experience working in a global team across multiple time zones and cultures
- Proficient knowledge of Microsoft programs such as Word, Excel, Outlook and Powerpoint
Additional Information:
- Work alongside other Meeting & Events team members and report to VP, Meetings and Leisure Trade, as part of the STB San Francisco team reporting to SVP, Americas based in New York.
- Independent contributor role
- Based in San Mateo, CA with flexibility to work from home 2 days a week
- Travel required (35- 50%) in the U.S and/or Singapore
