Company Profile
San Francisco Travel Association (CVB/DMO)
Company Overview
The mission of the San Francisco Travel Association is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for conventions, meetings events and leisure travel. We are the economic engine for the city, and travel is our fuel – it is solely our unique point of view as the city’s travel expert that allows us to see the entire destination rather than industry-by-industry.
Company History
For more than 100 years the San Francisco Travel Association has worked on behalf of its members to promote San Francisco as the destination of choice for conventions and leisure travel. The Association is an outgrowth of the San Francisco Convention and Tourist League, a non-profit, local business association founded in 1909 to reclaim the City's position as a world-class destination in the wake of the devastating 1906 earthquake and fire. San Francisco Travel continues that mission today, aggressively marketing and selling San Francisco to attract visitors. San Francisco Travel is a private, not-for-profit, 501(c)6 membership organization, headed by a Board of Directors made up of 39 business leaders from various companies, elected by the membership. Additionally, in 2003, the Association established a 501(c)3 foundation to raise scholarship funds for students enrolled in local hospitality management programs and to produce educational programs. In 2019, San Francisco hosted more than 26.2 million visitors who spent $9.6 billion during their stay. That makes tourism one of our most important industries.